Gifts are the best way to express your innermost feelings and thoughts. If you are planning to impress someone or wish for this auspicious occasion, the gift is the perfect idea to make your loved ones smile. Recently due to educational constraints and business responsibilities, many Indians have settled off-shore. Since it is not possible to visit their home frequently during any occasion or festival, they take the assistance of online gifting sites to wish their loved ones. So send gifts to India on Akshaya Tritiya and win your loved ones' hearts.
Many families wait for this auspicious day to purchase a property. This period witnesses high booking of flats in various residential complexes. People choose this date to observe Housewarming in their new homes to move into it. Industrialists purchase land and celebrate the ceremony of groundbreaking. They also announce new projects or ventures on the illustrious occasion of Akshaya Tritiya. The emotional and religious values associated with it intensify this robust business of the real estate. Though this sector is experiencing a recession in the last few years still this date always registers record sales which are much higher concerning other instances. Akshaya Tritiya always corroborates an unprecedented increase in the number of marriages throughout the country. The piousness of the day signifies eternal bonding and success in the relationship.
In recent years, Akshaya Tritiya has gained commercial importance as every other festival. A vigorous campaign is conducted by banks, jewelry shops, and financial institutions accompanied by complementary advertisements a few weeks before the day making it a complete marketing season. Almost all the prominent Jewellery stores remain open throughout the whole day. The various offers introduced during this period are specially designed to allure customers. They not only target the creamy layer of society but also gives equal importance to the potential customers from the upper middle and middle-class people. Market researchers advise people to invest in Gold ETFs which is the most reliable option in this fluctuating market.
Apart from its popular name, the festival of Akshaya Tritiya is also known by other names like Akti and Akha Teej. This day is filled with a lot of religious as well as cultural significance, like the birthday of Lord Vishnu’s reincarnation Parshurama. It is also believed that the epic tale of Mahabharata was begun on this very day by the learned scholar Ved Vyas. The Jain Tirthankara Rishabhanatha also ended his fast on this day by drinking the juice of sugarcane. Hence, a popular food item for this day is sugarcane and its juice is highly sought after for this particular event. The worship of Lord Ganesha and Goddess Lakshmi is also performed and it is considered auspicious to buy gold or other precious metals on this day.
The diversity of Akshaya Tritiya is not only religious but also regional. While believers of both these religions indulge in charity work on this day for their spiritual upliftment and growth, some various customs and traditions are followed in different parts of the country. The North Indians take a dip in the holy waters of the river Ganga to prepare for the celebration of the birth of Sage Parashurama, The Rajasthanis indulge in kite flying competitions, the Bengalis start their new Halkhatas (audit books), the Odiyas begin the construction of the chariot for Rathayatra and the South Indians perform the Maha Vishnu Puja.
